It's both simple and genius (aren't all the best ideas?). So well in fact that #midlands hour is always UK trending on a Wednesday evening (listen to the podcast if you're unsure what that means!), but here's the key: The twitter environment is now bringing added value to Carl's clients as he introduces them to the network he has created. He also set up #midlandshour on Twitter, initially as a way of getting engagement from a wider audience.
My podcast this week with the very enterprising Carl Thomas of Rugby Printer reminded me of a technique for developing fresh approaches.Ĭarl runs an online printing company and is fully aware that it is a very competitive space in which he sees genuine value delivery to be a key differentiator from much of the market.
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